Strong distribution network is one of the greatest strengths of IWA International with its loyal and long standing dealers and distributors serving farmers with wide range of products and services. IWA International dealer and distribution network is spread in all the important rural and urban markets of agri inputs across the country. Our distribution network covers 80% of Pakistan’s districts with more than 1500 dealers and 40,000 retailers across Pakistan, carrying our products to the farmer’s doorstep. Service and trust are hallmarks of our long-term association with our partners which is indicated by their response to our products and services.
Reaching out to a vast multitude of farmers across various crops segments cutting across cultural and language barriers is another highlight of our distribution network. Firm to our conviction that no customer relationship can be sustained without personalized service, our presence in all geographies of the country is establishes as close to our customers as is possible. We have 11 Regional Offices, 44 Area Sales Offices, more than 25 Depots and 225 well defined sales territories across the country. Our 225 Field Staff and more than 1000 crop advisors are spread out across districts, serving dealers, retailers and farmers and educating and guiding them.
IWA International has been present in the Agriculture Ecosystem for over 160 years now. During this tenure, we have served more than 3 generations of the farming community. Such a long association with the end customer, the farming community, gives us a good understanding on the changing needs of the customer. Over the years, the crop solutions industry has seen many changes – with respect to regulations, environmental changes, technological advances, user preferences, etc. We @ IWA International believe that it is our responsibility to educate the farmers & help them understand the changes in the field of agriculture.
True to its tradition of high level marketing prowess and customer centricity, IWA International has created many powerful brands both in products and services. According to the latest Brand survey conducted to gauge the Top of the mind recall of products in the agriculture industry, 7 of the top 11 brands were IWA International Brands.
At IWA International every product is treated as an individual entity with strong personality which occupies a special place in the minds of Pakistani farmer. Careful and strong brand building activity starts from the introduction phase of the product itself – bringing the need based products for farmers which fit in their requirement. Systematic methodology of creating a brand personality and defining the value proposition help us in designing suitable packaging and positioning for the product. These concepts are then taken to the field to test them among farmers and dealers through many rounds of feedback and improvement cycles before arriving on the brand elements and final packaging before its introduction. Appealing brand names, innovative packaging, concept testing with all the stake holders at developmental stage and then designing the effective brand communication – are some of the key elements to ensure the successful journey of a new brand.
Above all – ensuring that the promise of the brand is delivered in terms of quality and after sale service keeps the farmer satisfaction intact and makes them to come back and ask for the product. We @ IWA International, are determined to create galaxy of Star brands & Satisfied Customers as a part of our successful journey towards profitable growth.